We've Been Where You Are
Thinking about buying a business can feel overwhelming. There's so much to consider, and honestly, the stakes are high.
We started hyrmaraexo in 2018 because we'd been through it ourselves. Not just once — multiple times. And we learned that the difference between a smart purchase and a costly mistake often comes down to having the right information at the right time.
Built From Real Experience
Back in 2015, one of our founders bought what looked like a solid retail business in Brisbane. Great location, decent revenue, seemed straightforward. But three months in, he discovered the previous owner had been covering up supplier issues for years. It took two years to turn things around.
That experience taught us something important. Most business buyers aren't naive — they're just working with incomplete information. The seller knows things they'll never volunteer. The broker is focused on closing the deal. And you're left trying to piece together the real picture.
So we built hyrmaraexo to be the resource we wish we'd had. No fluff, no overselling. Just practical guidance based on what actually happens when you buy a business in Australia.
How We Actually Help
We're not here to sell you dreams. We're here to walk you through the parts of business acquisition that trip people up — because we've seen it all firsthand.
Finding the Right Fit
Not every profitable business is a good business to own. We help you figure out what actually matches your skills, lifestyle, and financial situation — before you waste months chasing the wrong opportunities.
Due Diligence That Matters
Most buyers know they need to check the books. But what about employee retention patterns? Customer concentration? Lease terms? We teach you to spot the red flags that accountants sometimes miss.
The First 90 Days
The transition period can make or break your purchase. We share strategies for keeping staff on board, maintaining customer relationships, and handling the inevitable surprises that pop up in those early months.
Who We Are
Just two people who've bought, run, and sold businesses across Queensland and New South Wales. We're not consultants who learned this from textbooks.
Marcus Brennan
Co-founder
Bought his first business in 2014 — a manufacturing operation in Sydney that nearly went under in year two. Since then, he's acquired three more businesses and learned what actually works beyond the theory. Now based in Cairns, he focuses on helping buyers understand operational realities.
Sienna Hartwell
Co-founder
Started in corporate finance before switching to business acquisition in 2016. She's worked through five different purchase deals and knows where the financial pitfalls hide. Her strength is translating complex financial analysis into decisions that make practical sense.
Let's Talk About Your Situation
Whether you're just starting to explore business ownership or you're deep into negotiations, we can probably help. Reach out and let's see if what we know lines up with what you need.
Get In Touch