Cookie Policy

What Are Cookies Anyway?

Cookies are small text files that websites store on your device when you visit them. Think of them as tiny notes that help websites remember who you are and what you were doing. They've been around since the mid-90s and are pretty much everywhere on the internet now.

When you browse hyrmaraexo.com, your browser saves these files locally. Next time you visit, we can read them to recall your preferences or understand how you use our site. Some cookies disappear when you close your browser (session cookies), while others stick around for months or even years (persistent cookies).

We use cookies alongside similar technologies like web beacons, pixels, and local storage. They all serve the same basic purpose – helping us provide a better experience for people looking to buy a business in Australia.

Types of Tracking We Use

How We Actually Use This Data

Every piece of data we collect serves a specific purpose. Here's what we do with it:

• Remember your search filters when you're browsing business listings so you don't have to reset them every time
• Recognize returning visitors and provide continuity in your research process
• Understand which types of businesses attract the most interest in different regions across Australia
• Test different layouts and features to see what makes information easier to find
• Identify technical issues before they affect too many visitors
• Show relevant case studies and resources based on the business sectors you've explored
• Measure how well our educational content helps people understand the acquisition process
• Protect against fraudulent activity and keep user accounts secure

We don't sell your data to third parties. Any information we collect stays within our systems or goes to trusted service providers who help us run the website.

Third-Party Cookies on Our Site

Some cookies on hyrmaraexo.com come from external services we use. For example, if we embed a video tutorial about business valuations, that video player might set its own cookies. Same goes for analytics platforms that help us understand site performance.

We vet these third parties carefully, but they operate under their own privacy policies. The main ones you might encounter include analytics providers, advertising networks, and content delivery systems. Each has their own approach to data collection and retention.

When you click the rejection button above, it limits most third-party cookies too. But some may persist if they're essential for embedded functionality to work properly.

Data Retention and Storage

Different cookies stick around for different lengths of time. Session cookies vanish when you close your browser. Others might last 30 days, 6 months, or even 2 years depending on their purpose.

Analytics data gets aggregated and anonymized within 14 months. After that, we can't connect it back to individual visitors. Marketing cookies typically expire after 90 days, though some advertising platforms use longer periods.

Your rejection preference (if you choose to decline cookies) gets stored locally on your device indefinitely. This way, we remember your choice on future visits without needing to track you in other ways.

Changes to This Policy

We update this policy occasionally when we add new features or change how we process data. Significant changes get announced through email or a notice on the website. Minor clarifications or formatting updates happen without fanfare.

The date at the bottom shows when we last revised this document. If you're a regular visitor, it's worth checking back every few months to see what's changed. We try to make updates clearer and more specific rather than vaguer and more legal-sounding.